A recent study done by experts takes a look at the comparative behavior of youth in Metros and Mini Metros for their smartphones usage.
The Classification of Indian cities comprises a ranking system used by the Government of India. The earlier classification of cities was changed from A-1 to X, A, B-1 and B-2 to Y and C and unclassified cities to Z. X, Y, and Z are more commonly known as Tier-1, Tier-2 and Tier-3 cities respectively.
Tier-1 Cities or Metros as we call them are Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Pune.
Tier-2 or Mini metro class cities are Agra, Ajmer, Aligarh, Allahabad, Amravati, Amritsar, Asansol, Aurangabad, Bareilly, Belgaum, Bhavnagar, Bhiwandi, Bhopal, Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durg-Bhilai Nagar, Durgapur, Erode, Faridabad, Firozabad, Ghaziabad, Gorakhpur, Gulbarga, Guntur, Gurgaon, Guwahati, Gwalior, Hubli-Dharwad, Indore, Jabalpur, Jaipur, Jalandhar, Jammu, Jamnagar, Jamshedpur, Jhansi, Jodhpur, Kannur, Kanpur, Kakinada, Kochi, Kolhapur, Kollam, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Malappuram, Malegaon, Mangalore, Meerut, Moradabad, Mysore, Nagpur, Nanded-Waghala, Nashik, Nellore, Noida, Patna, Pondicherry, Raipur, Rajkot, Rajahmundry, Ranchi, Rourkela, Salem, Sangli, Siliguri, Solapur, Srinagar, Surat, Thiruvananthapuram, Tiruchirappalli, Tiruppur, Tirupati, Ujjain, Vadodara, Varanasi, Vasai-Virar City, Vijayawada, Visakhapatnam and Warangal.
According to a survey done by TCS in the cities mentioned above, in the year 2014-15, a whopping 72 percent of high school and above students own smartphones (compared to just 40 percent in 2011-12).
Out of these youth in metros has been using smartphones for quite a sometime and had formed a habit of using mobile-based apps apart from the regular social networking and communication apps. Hence time they spend on the mobile is already occupied.
The youth in mini metros, on other hands, has newly acquired the smartphones and is rapidly forming the habit of these apps, it’s easier to introduce more productive apps and mobile-based e-learning to this demography as the time they spend on the mobile is largely unoccupied currently.
An interactive, engaging e-learning activity is more adaptable to this group of youths. The most vital requirement for such app which can deliver e-learning is it should capture students attention in fun way along with imparting knowledge and value-add to their mobile usage.
The quest is trying to reach this segment of youth using all their channels to expose them to e-learning and digital education. Various methods employed by them are stand-alone Kiosks, special training for educators and assistance with making infrastructure for creating digital content and course material available.